All posts by Melissa Swartz

Standard customer experiences often get lost in the noise. When every brand is touting “customer experience” how do you stand out? Personalized experiences cut through... Continue reading

Agentic AI has become one of the hottest buzz words in technology today. As is typical with new capabilities, “agentic AI” has no clear, agreed... Continue reading

Data quality can determine the success or failure of an AI project. Continue reading

Why AI Readiness Matters A recent study revealed that only 5% of respondents said their generative AI projects show tangible success. Of course, there are many... Continue reading

The Continuous Cycle of Analyzing and Improving AI Applications In the rapidly evolving landscape of artificial intelligence, deploying an AI application is just the beginning... Continue reading

There are so many things you can do with AI. It can be overwhelming. Like most journeys, the first step can be the hardest. Begin... Continue reading

Start with the Right Questions Before implementing any AI solution, it’s essential to clearly define your objectives. Begin by asking: What specific business problem are... Continue reading

In today’s data-rich environment, organizations often confuse having data with possessing actionable insights. This distinction is crucial for businesses seeking competitive advantage through artificial intelligence... Continue reading

Artificial intelligence (AI) has many definitions. When I asked Bing “What is artificial intelligence?”, it responded with a concise summary: “Artificial intelligence enables machines to... Continue reading